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Angela Missoni’s
secret to score 20
years of creative
direction

Angela Missoni presents "Fashion workout lessons",
a tribute to a special work anniversary:
20 years of joy, colors and love,
as Missoni visionary creative director!
See more on #Angela20

1/19
WARM UP AND STAY COOL

Ottavio and Rosita, my parents, invented a style, which is for me like a language. And the work I have done throughout these past 20 years is to update the lexicon of their vocabulary to keep it contemporary and always “up to date”.

JUMP ON A PLANE EVERY WEEKEND

I am very lucky to live and work in a beautiful place, but I am a very curious woman and even on a daily basis, if I cannot I jump on a plane and go to discover new places, I like to turn the corner of a street that I had never seen before. I prefer to travel light -..well, at least leave for my journey with light luggage… because I always come back with my bags heavy and filled with tokens from my travels!

HAVE TEAM SPIRIT WITH YOUR MOTHER AND DAUGHTERS

I was very lucky to have an amazing group of strong women in my family, like my great grandmother, my grandmother and of course my mother. They were very strong, very entrepreneurial, and all in a position of equality with their men. They were fantastic examples for a young girl like me and I hope that I could be an example for other generations to come, because young women still need strong and positive role model.

PULL UP YOUR CREATIVITY

Creativity can be hidden everywhere, it can be anything: a carpet that you are walking on, a movie, a label on a toothpaste at the supermarket…

ONE GOAL: SHARE THE LOVE

When I think about the fact that I live in this beautiful and enchanting house, in the middle of the country, in direct contact with nature, and with the beautiful view on the mountains, I know I cannot live without it. One of the biggest gifts I received from my parents is to to make me live in the country, in this amazing place. They chose to build their headquarters, their atelier and their factories in a place they knew they would have loved to live in. As much as you have to work in life, better to work in a place where you would like to spend your weekends.

ZIGZAG BETWEEN COLORS

Even if zigzag starts with a “Z”, it is the first word of the Missoni vocabulary. One that I try to update season after season.

SHAPE UP INCREDIBLE STYLES

Last weekend I was on a beach, and the only thing I could find to collect were shells, so I made a necklace out of them. Sometimes people ask me if I am an art collector. Honestly, no, I am not. Art collector is a full time job, but I am considering myself as a full-time collector of… bambis!

SHAKE THE RIGHT HANDS

My kids say that I am a compulsive collector, and perhaps I am, but in fact collecting is in my nature. My collections can start from everything. I love flea markets and tiny undiscovered shops… But I don’t collect items for the sole sake of collecting – it’s a way of creating stories, a way of giving love and a second life to forgotten objects, a way of recycling!

“Ottavio and Rosita, my
parents, invented a style,
which is for me like a
language. ”

GO WITH THE FLOW

I think the best boss is the one that can help other talents to grow, because the best thing is to have a lot of brilliant people to work with you.

FASTER STRONGER

Although I have a fantastic heritage, which I am grateful of, I always look forward and never lean on my past.

TOTALLY ABS TOTALLY FAB

I love to be surrounded by artists because they have a way of seeing the world differently. For this reason, I love Anna’s company! She is an amazing girl and an incredible model. I have known her since she was a baby, so she is really part of the family.

INSPIRE EXPIRE

My inspiration can come from everything. People think that maybe creative types, the ones that invent or design something sit around a table waiting for an inspiration to strike: no! It is a work, it is a job, it is a process, it is one thought related to the other. Next year will be related to the past because you have done something, or not, because you liked something or did not like something, because you saw something…experiences are everything.

NO PAIN NO GAIN

I am for sure a “detail-person”. I notice even the smallest detail and I’m constantly seeking to improve and refine everything that surrounds me. It doesn’t stem from an ideal of perfection, but rather from an ideal of finding harmony, and to find harmony at the peak of perfection.

ALWAYS RUN THE SHOW

Life cannot be only fun or only boring…of course you might encounter problems, or encounter tragedy also, but in the end, I’m still thinking that a good life is always worth of all that. To enjoy every minute you can is a duty.

STRETCH THE RULES

It is in the DNA of Missoni to be innovative and revolutionary.

UP AND DOWN AND LIKE

II love to scroll up and down on instagram, every morning, it is part of my daily routine, like washing my teeth!

CROSS INSPIRATIONS

I feel myself like I am a filter- of everything that my eyes see and my ears hear. Everything has a place in my head - it can be a perfume or the atmosphere that I feel -and when it is time I pull out those experiences and those remembrances and use them for what I need to do

WIN THE MATCH

I know sometimes many people are scared of wearing colors, but I know that if they find a little courage, they will find a happier life!

NEVER STOP GET TO THE TOP

20 years at Missoni, for me:
20 years of fashion,
20 years of joy,
20 years of amazingly talented people,
20 years of friends,
20 years of family,
20 years of good parties
20 years of good shows - maybe not all of them -laugh

Directed by Al Dente Paris